Nakshi Shah
About
Hi, I’m Nakshi.
I hold a Master’s degree in Business Management & an Advanced certification in Digital Marketing, coupled with a history of Internships and Corporate Work Experience that laid the foundation for my journey.
Over the years, I've transitioned into a Freelance Consultant, collaborating with diverse Businesses spanning sectors such as Production, Retail, Hospitality and Healthcare showcasing my versatility. My client portfolio includes:
- Established legacy brands like Induben Khakhrawala
- Chain businesses like FineFeather Dental Clinics
- Listed companies like Magson Retail and Distribution Ltd
- Start-ups like MyChocolateWorld
I channel my love for marketing, brand building, social-media & e-commerce into helping brands do business better.As part of my work, I donned multiple hats using Creative Strategy & Impactful Storytelling to present a brand's story in a unique and authentic way thereby delivering value to both the brand and its customers.
I also extend this expertise to personal branding, helping individuals shine with their authentic narratives, heart-to-heart.
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Off the clock, you'll find me immersed in a good book, putting together thoughtful gifts, mastering hand embroidery, practicing Pilates or jetting off to explore the world.If you’re into branding, aesthetics; discovering a good read or finding the best travel eats, say hi!
Projects
My Chocolate World
Magson Retail & Distribution Limited hired me as a brand consultant to bring their newest venture, 'My Chocolate World', to life. The goal was to establish it as a premium, one-stop chocolate destination in Gujarat, offering both a top-tier retail experience and unique gifting solutions.
Under my consultancy, I managed every phase of the project—from ideation and launch to day-to-day operations, including:
1. Guiding interior design & store display
2. Coordinating with third-party chocolate brands like Entiti Chocolatier
3. Hiring and overseeing staff
4. Managing stock and inventory
5. Curating gifting hampers for all occasions and various budgets
6. Designing retail store displays
7. Strategizing launch campaigns with influencers and food bloggers
8. Curating campaigns for key festivals like Diwali, Children’s Day, Christmas, and Valentine’s Day
9. Managing daily social media
10. PR
The journey culminated in winning the prestigious Times Food Award 2023.
Fine Feather
Driving force behind the newsletter, 'Teeth Matters' – from concept to execution.
Led content marketing efforts to acquire new customers and increase average ticket size by curating informative content on oral health and dental hygiene. This included dental tips, expert talks, simplified dental jargon, quirky content for key dental days, engaging quizzes, and success stories of FineFeather doctors.
The content reached over 150,000 people.
Induben Khakhrawala
2019
1. Develop social media marketing campaigns for brand awareness
2. Product photoshoots
3. Curate festive hampers
4. Train Retail Staff on Marketing, Selling & Data-Driven Techniques
5. Oversee Industry Visits for B-School Students
​​Spearheading social media, e-commerce & quick commerce.
2025
1. A successful social media campaign for the books! Grateful to work with such a dedicated team who brings the brand to life. Unmatched authenticity and sheer hard work.
Ideated and launched #HERitage campaign, a social media initiative celebrating the incredible women of IKC.
• The campaign highlighted the human side of the brand empowering 80 women who dominate the production team of the woman-founded legacy business.
• Captured real time photos of women working and smiling, sharing raw, real moments on social media to tell their stories.
• Achieved organic success with over 70 shares, amplifying the brand’s values.
Magson
Social media strategist to boost sales during peak season (Diwali) through strategic campaigns and collaborations.
1. Led PR efforts, securing features in publications like Progressive Grocer and partnering with micro-influencers for amplified reach.
2. Collaborated with RJ Devaki to create viral content, driving buzz and engagement.
3. Curated and managed multi-episode social media campaigns for brand building and awareness:
• Humans of Magson: Showcased the brand’s story and team.
• A Magson’s Shopping List: Highlighted festive product offerings for Diwali and Christmas
• What’s New: Insider content featuring new product arrivals.